CLARITY + CREATIVITY FOR YOUR COMPLEX IDEAS.
Hi, I'm Sarah
I explain complicated things to people and get people to care about complicated things.
Spanning fields like engineering research, geothermal energy, admissions consulting, and residential construction, my words and strategy have helped build companies and buildings and meet big goals. They’ve been instrumental in launching programs, raising millions of dollars, and telling the story of scientific and engineering research that might someday change your life. ​
I'm here to help make grand ideas understandable, to translate jargon, and to get your important work into the hands of your stakeholders -- be that the public, investors, donors, or the media.
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When your message doesn't land:
Investors, customers, and agencies don't grasp the value.
Potential customers don't understand what you do or why it matters.
Your team can't articulate what makes you different.
Proposals, pitches,
and grant applications fall flat.
This is not about "dumbing down" your work.
It's about strategic translation. It's about saying the right words to the right people.
It's about communicating strategically so your important work gets into the right hands.
The 3C Framework
(it all starts here)
​​Clarity
The right message to the right people.
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​Creativity
Brand execution that builds trust and credibility.
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Complexity
Expertise translated so people actually get it.
This is how I approach everything.
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With these three filters, I've adapted the same story for multiple audiences, repositioned businesses, and aligned teams around shared language. I've made big strategic shifts and microscopic tweaks that changed everything.
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Whether you need to pitch investors, align your team, or overhaul your brand, it all starts with the 3Cs.
Three Ways to work with Me
Companies
Your brand doesn't reflect the sophistication of your work, and you're ready for an overhaul. Or maybe your communications are working everywhere except with one division or stakeholder group — and that gap is costing you.
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Our work together starts with a diagnostic CommScan. From there, we evaluate what you actually need: website reorganization and writing, brand positioning, persona development, multi-audience strategy, and more.
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One-time intensives or ongoing support.
Individuals
You're an expert used to talking with your fellow experts. Now you're walking into rooms with investors, stakeholders, boards who need to understand why your work matters. ​You need a strategy, the right words, a way to connect what you know with people who need to get it.
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One-hour strategy sessions (packages of 3, 6, or 12) where we work through your specific communication challenges using the 3Cs Framework.
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Starting at $1,200
Teams
Maybe it's your small business team, or your organization's sales team, but you have a team who needs shared language so they can communicate strategically, speak with one voice, and start closing deals.
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1-2 day immersive workshops (up to 6 people) where your team builds core messaging, learns to tell your story, and walks away with a toolkit you'll actually use.
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Starting at $6,000
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Beyond Copywriting
Clients don't come to me with a writing assignment.
They come to me with a problem to solve.
Your work is important and it deserves to be communicated with respect. That's why, at Serif+Sway, everything begins with strategy. This is not a speed bump or an add-on. It is the foundation -- the heart of everything we'll do together.
When I work with companies and teams, we start with the CommScan. When I work with individuals, we start with a similar conversation based on the 3Cs Framework. Either way, we're identifying your core message, understanding your audiences, and figuring out what actually needs to be said and created.
Because here's the deal: You won't get transformative copy if you don't know your audience. You won't get an organized website if you don't know your core message. And you won't close deals if your team can't articulate what makes you different.
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Strategy first. Then deliverables. That's what makes this strategic communications, not copywriting.​​
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