LEARN MORE ABOUT
Branding
Your brand is more than just a logo or a catchy tagline—it’s who you promise to be, and it’s the story that connects your work with the people who need to hear it. I have three options to help you better establish your brand and refine your place.
Purpose + Polish Strategy Session
You know why you got into your profession, and you love what you do. But you’re stuck. Maybe it's been a few years since you did the branding work, and now you can't quite articulate what makes you different. This signature offering is one part inspiration, and one part triage, and a good ol' booster shot. I hope you leave with your cup full, a plan forward, and three à la carte deliverables to choose from.
This package includes:​
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​Pre-Work
I will send you a questionnaire that I’ll modify just for you. You’ll get it back to me before we meet.
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Service
During our 2-hour strategy session, we’ll work together and identify what makes you unique and how to leverage that to tell your story, find your people, and succeed.
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Deliverables
Choose 3 from the à la carte menu. You may have homework based on which deliverables you choose.
, we’ll explore your mission, values, and the core of what you do. This isn’t just a brainstorming session; it’s the beginning of defining who you are and where you’re headed.​
À La Carte Deliverables
You Pick 3
Blog Post / Newsletter Article Idea Development
A list of 3 specific, actionable blog ideas tailored to your unique strengths and audience.
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One Written Blog Post
A polished, ready-to-publish blog post based on one of the ideas generated during the session.
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Social Media Post Ideas
A set of 5-7 social media post ideas that align with your brand identity and strategy.
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Brand Positioning Summary
A one-page summary outlining your unique value proposition and key takeaways from the session.
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Elevator Pitch Creation
A compelling elevator pitch that succinctly communicates your brand’s unique value in 30 seconds.
Content Calendar Outline
A high-level content calendar for one month, highlighting key topics and post ideas.
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Tagline or Slogan Development
Creation of a memorable and impactful tagline or slogan that captures your brand essence.
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Visual Branding Advice
Recommendations for visual branding elements (color scheme, typography) that align with your identity.
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Personas
A max of two marketing persona profiles showing your ideal customers, including demographics, psychographics, and needs.
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Solopreneur + Small Business
Complete Brand Strategy
With my Complete Brand Strategy package, we’ll dive deep to uncover what makes your business unique and how to communicate that with clarity and impact. This package includes:
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​Visual Brand Identity Concept
The right visual identity is more than just aesthetics—it’s about creating a visual language that supports your brand’s
story. We’ll define your logo, color palette, typography, and overall style.
Brand Guidelines Document
Consistency is key. This document will be your go-to guide for keeping your brand on track, from visuals to messaging.
Brand Discovery Session
Together, we’ll explore your mission, values, and the core of what you do. This isn’t just a brainstorming session; it’s the beginning of defining who you are and where you’re headed.
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Brand Positioning Statement
We’ll craft a statement that captures the essence of your brand—one that sets you apart in a crowded market and speaks directly to your audience.
Target Audience Persona Development
Knowing your audience is everything. Together, we’ll identify up to 3 personas. I’ll help you understand who they are, what they care about, and how your work fits into their lives.
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Brand Messaging Framework
Words matter. We’ll develop a messaging strategy that ensures your voice is consistent and compelling across every platform and touchpoint.
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Brand Story + Narrative
Your brand has a story, and it’s one worth telling. We’ll create a narrative that resonates on a human level, connecting emotionally with the people you’re trying to reach.
Solopreneur + Small Business Brand Strategy
Without a Visual Brand Identity
You already have a visual identity (a logo, color scheme, and brand guidelines document), but you need everything else. This package includes:​
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​Brand Discovery Session
Together, we’ll explore your mission, values, and the core of what you do. This isn’t just a brainstorming session; it’s the beginning of defining who you are and where you’re headed.
​
Brand Positioning Statement
We’ll craft a statement that captures the essence of your brand—one that sets you apart in a crowded market and speaks directly to your audience.
Target Audience Persona Development
Knowing your audience is everything. Together, we’ll identify up to 3 personas. I’ll help you understand who they are, what they care about, and how your work fits into their lives.
​
Brand Messaging Framework
Words matter. We’ll develop a messaging strategy that ensures your voice is consistent and compelling across every platform and touchpoint.
​
Brand Story + Narrative
Your brand has a story, and it’s one worth telling. We’ll create a narrative that resonates on a human level, connecting emotionally with the people you’re trying to reach.
Is this what you've been looking for?
Connect with me today to start a conversation.