A free guide for people with complicated things to explain
THE FIVE CLARITY BARRIERS
Discover what’s getting between you and your audience without:
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Sacrificing the facts
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Dumbing things down
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Missing opportunities.
I've pulled back the curtain on the process I’ve honed for more than 20 years.
In this guidebook, I’ll show you Five Common Barriers standing between your expertise and your audience. Then I’ll walk you through three short examples from geology, accounting, and project management.
You can see how I identify and eliminate what's getting in the way.
I explain complicated things to people and get people to care about complicated things.
MEET SARAH
Sarah Warren is the founder of Serif+Sway, where she helps scientists, engineers, founders, and other experts get their messages to the right people in the right way.
Her sweet spot is where strategy, writing, technical translation, and brand development overlap—turning deep expertise into compelling communication that people can understand, trust, and act on.
Before launching Serif+Sway, Sarah spent nearly 20 years communicating on behalf of engineers and scientists at a Tier One research university. She then spent two years helping launch and grow professional-development programs for financial planners through strategic marketing, web content, and corporate partnerships.
Throughout her career, Sarah has translated complex information without stripping away what makes it meaningful. Her work has helped raise millions of dollars, bring expert voices and important ideas to national audiences, and connect organizations with the people who need them most.
Jargon isn't inherently bad, and translating complex information to lay audiences doesn't mean dumbing things down.
Finding the problem is only the first half of the process.
Ready to make it land?
In this live, hour-long webinar, I’ll guide you through Serif+Sway’s repeatable Four-Step Clarity Framework and show you how to shape your communication for specific stakeholders.
Bring your own messy “before” or follow along with the examples. You’ll leave with a system you can use again and again for reports, presentations and pitches, grant proposals, and even the conversations that happen face-to-face.
Make It Land: Live Webinar
Tues., Oct. 27, 2026
11 a.m., Central
One hour + live Q&A
CE Credit Available
2-week replay window
$149 after
$99 through October 4
Early-bird registration
Eligible attendees may earn credit or professional development units for CPA*, PE, PLS, PMP®, and PG credentials. Enquire about other credential CE options.