Serif+Sway Solutions
My award-winning words and designs have helped build companies and buildings and meet big goals. They’ve been instrumental in launching programs, raising millions of dollars, and telling the story of scientific and engineering research that might someday change your life.Â
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​I'm here to help make grand ideas understandable, to translate jargon, and to get your important work into the hands of your stakeholders – be that the public, investors, donors, or the media.Â
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Learn more below.
Tech Comms
Your work might change the world...if only you can talk about it to normal people.
Simple Summary Builder
Need to condense your work into something clear and concise? In this 1-hour consultation, we'll work together to refine your summary, ensuring it effectively conveys your research and its significance.
Targeted Translation Session
You might be applying for a research grant, preparing to speak to a board or committee, or explaining your work to the community. In this 2-hour session, I’ll help you refine how you talk about your research so that it resonates with your audience.
Extended Strategy Session
This five-hour consultation is tailored for professionals or researchers who've recently secured a significant grant, are in the final stages of a major application, or are preparing to share research or a product expected to garner interest from the public and media. With high-stakes presentations, proposals that need to be as compelling as they are accurate, or diverse audience engagement on the horizon, this session equips you with the tools to communicate your ideas effectively and strategically. Lunch is included for in-person sessions.
Lay Audience Translation Session
Explaining complex topics melds effective wordsmithing and accuracy, all of it underpinned by respect for your work. After nearly two decades of translating complex research and information, I’ll help you create a strategy and lexicon for telling the story of your work to lay audiences.
The Make-or-Break Presentation
Have a make-or-break presentation to your investors, board, local government, or other key stakeholders? Presenting complex, jargon-heavy material in a way that is both understandable and compelling requires more than just a translation. It’s about crafting a narrative that resonates with your audience, while still respecting the depth of your work.
Words Only
Clear and accurate words are the first step to sharing your work.
Blog Posts and Newsletter Content
Whether a one-time email, or regular newsletter or blog, I’ll work with you to talk to the people who matter most.
Tech-Heavy Blog Posts and Newsletter Content
Need to talk to your peers? Not a problem. With my experience with the most technical subject matter, I’ll work with you to ensure accuracy and clarity.
Whitepapers and Case Studies
Showcase your expertise and success stories with in-depth whitepapers or case studies. I’ll help you create compelling, well-researched documents that highlight your knowledge and achievements.
Thought Leadership Articles
Establish your voice in the industry with insightful thought leadership articles. I’ll help you craft thought leadership articles that not only share your expertise but also inspire your audience to think, act, and see the world differently.
Standard Press Release
Get your news out there with a clear, concise press release. I’ll help you communicate your key messages effectively, ensuring your story reaches the right audience.
Tech-Heavy Press Releases
Even the most technical news can resonate with the right words. I’ll take your complex, jargon-heavy information and turn it into a press release that’s both accurate and engaging, bridging the gap between your work and your audience.
Words + Design
Stop playing telephone between your writer and designer. Having one person to do both keeps you from serving as the go-between.
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Already have copy that works? I also offer design-only services.
Informational One-Pagers
When you need to convey the essentials, an informational one-pager can be a powerful tool. I’ll distill your message into a clear, concise, and visually engaging format that makes a lasting impact.
Multi-Page brochures
Whether you’re explaining a complex service or telling your brand’s story, a multi-page brochure can do the heavy lifting. I’ll create a beautifully designed piece that walks your audience through your message, one compelling page at a time.
Funding Proposal Brochures
Your funding needs are crucial to your mission’s success. I’ll craft a funding proposal brochure that not only outlines your needs but also inspires potential donors to invest in your vision with confidence and clarity.
Donor Reports and Annual Reports
Your achievements deserve to be celebrated and communicated effectively. I’ll create donor and annual reports that reflect your hard work, engage your stakeholders, and highlight the impact of their contributions.
Lead Magnets
Your expertise has value, and a lead magnet can help you share it while attracting the right audience. I’ll develop a high-quality, engaging lead magnet that captures interest and generates leads, all while aligning with your brand’s voice and goals.
Slide Deck
When it’s time to present, your slides need to do more than look good—they need to tell your story. I’ll design a slide deck that’s not only visually appealing but also helps you communicate your message with clarity and impact. (For technical slide decks, scroll down to the Technical Comms section.)
Slide Deck Template
I’ll create a template that matches your brand’s aesthetics and ensures your future presentations are as polished as they are persuasive.
Website Content and Design Mockup, 5-7 pages
Your website is the first impression you make online, and it should reflect the full depth of your brand. I’ll develop both the content and design mockups for a website that’s as engaging as it is informative, helping you connect with your audience from the first click.
Branding
Your brand is more than just a logo or a catchy tagline—it’s who you promise to be.
Purpose + Polish Strategy Session
You know why you got into your profession, and you love what you do. But you’re stuck. You can't quite articulate what makes you different from the crowd. This special offering is one part inspiration, one part triage, and a booster shot. You'll leave with your cup full, a plan forward, and three A La Carte deliverables to choose from.
Solopreneur and Small Business Complete Brand Strategy with Graphic Identity
From a logo, to color schemes, to messaging frameworks, we'll dive deep to uncover what makes your business unique and how to communicate that with clarity and impact.
Solopreneur and Small Business Complete Brand Strategy - No Graphic Identity
Already have a logo you love? We'll skip that part and work to build out the rest of your brand strategy.
Social Media
Don’t know where to start with social? With all the platforms and options out there, it’s easy to get overwhelmed.
One-Time Social Media Strategy
We’ll meet to discuss your business, needs, goals, and the ways you want to use social media. From there, I will create a custom strategy document that will include platform recommendations, content themes, and posting schedule suggestions, and three sample posts.
Two Weeks of Social Media
If only you had two weeks of content ready to go, you’re sure you could build off that. With this service, you'll receive 10-14 posts written in your brand’s voice and goals with custom graphics and images to accompany the posts. While I won’t film and edit your reels, I will create a list of creative ideas for video content.